INTRODUCTION
What is Caart?
‘Caart’ is a platform reimagining the concept of greeting cards.
Our cards are beautiful prints by exceptional artists with personal messages on the back.
We also offer frames, transforming the card into something that can be hung on the wall and treasured forever.
Connecting people through art
Our cards feature artwork with an off-white border on the front, and on the back, the personal message, artist information, and a QR code linking back to the artist's profile and collections.
We also offer the option to add one of our acrylic or wooden frames. These are designed with clear backs, so the message can always be seen.
We welcome all visual artists, regardless of style or medium.
Art that enhances personal connections and tells a story.
Whether it’s the theme, the artist’s background, or the subject matter, we value artwork that resonates with both the sender and receiver.
Adding to the narrative of their shared moments.
How can I sell my art?
Step 1.
Submit an Application: Fill out an artist application, which will be reviewed by a Caart curator. Expect a response within a few days.
Step 2.
Artwork Upload: If accepted, you’ll receive a link to upload your artwork. We will review submissions and respond within a few days.
Step 3.
Profile and Promotion: Upon approval, receive access to your artist profile page and affiliate links to promote your page and products.
Supporting your art
Building a platform and community for artists.
Promoting your artwork
We promote your art through QR codes, PR features, exclusive and limited editions, social media, influencer campaigns, and collaborations with galleries and brands.
Connecting with a new audience
Caart is a dedicated platform for greetings cards, targeting a broader audience than galleries and print stores.
This means more people will discover and buy your artwork, thanks to the collective traffic from all artists on our site.
Driving Engagement and Commissions
Every card features a QR code leading to your profile on our website, where customers can view your bio, see more of your work, and easily access your social media links.
This helps drive more engagement and potential commissions, all while reaching new audiences through our collective platform.
Supporting your growth
Access workshops, industry panels, consultancy, and valuable resources.
Earning potential
Maximise earnings with seasonal peaks and art-focused calendar promotions.
Eyes on the detail
Our cards are fine art prints and produced using Giclée printing, a fine art technique that ensures exquisite detail.
Manufacture
- Cards printed in UK
- Frames handmade in the UK
Format
5x7" (Portrait or Landscape)
Product
- Archival 324gsm Mohawk card
- Premium virgin pulp
- Natural and soft feel
- Subtle texture
- Natural oak frames
- Clear acrylic frames
Eco Properties
- FSC Certified
- Elemental Chlorine Free
- Water-based inks
- Sustainably sourced
- Vegan-friendly
- Recyclable
- 100% acid-free materials
Features
- Sent in protective hard-backed fine art envelope.
- Option to be supplied with an additional brown kraft envelope and a protective biodegradable OPP bag if sent directly to customers.
- Frames are durable, shatter resistance, anti-reflective with a UV-protecting glaze.
Understanding your payments
At Caart, earning from your art is straightforward. We’ve outlined the process below, but if you have any questions, feel free to contact us—our team is always here to help.
Sale Options and Pricing
After submitting your artwork, your product will be automatically listed as an open edition at the starting retail price of £12.49 exc. VAT. For selected artworks, we offer artists the option to request a higher price and limited edition. In these cases our curators will always advise on the best strategy.
Costs and Profits
Printing costs at Caart are transparent and can vary slightly due to exchange rates and material costs. We’re always finding ways to reduce these costs without compromising quality.
Profit is calculated by taking the sale price of your artwork and subtracting the costs of production and any other materials involved in creating the final product. Additional costs that are deducted include transaction fees for processing the payment, costs associated with shipping and handling, and any promotions or discounts that may have been applied to the sale. Your share of the remaining profit depends on how the sale was made:
If you refer the sale, you receive 75% of the profit after these costs.
If Caart refers the sale, you receive 50% of the profit after these costs.
This transparent approach ensures that you are fully aware of how your earnings are calculated and the expenses that Caart covers to support and sell your artwork.
Earn more with affiliate / referral links
Once your artwork is live on Caart, we'll provide you with a unique referral link. You can share this link on your website, social media, or emails. We track all purchases made through your link using cookies. This means even if someone visits through your link and buys something later using the same browser, you'll still get credit for the sale.
Commission Usage
The commission Caart retains from artwork sales goes towards our operational costs like marketing, website upkeep, administrative tasks, customer support, fulfilling orders, and handling refunds.
Licensing Agreement
For licensing, you keep all rights to your artwork. By partnering with Caart, you're just giving us a temporary non-exclusive license to showcase, market, and sell your creations.
Payment Process
As for payments, you'll get a monthly sales report detailing your profits. We process payments within the first 5 days of the following month, directly to your bank account or PayPal.
Want to ask us something?
For more info, please see our artist FAQ page below or you can pop us an email at info@caart.studio